المخرجات
Comprehensive understanding of hyper-personalization and its tools.
Proficiency in customer analysis and building financial profiles.
Practical application through local and global case studies.
Use of practical mechanisms and clear steps to personalize services.
Ability to propose innovative banking services tailored to different customer segments.
الفئة المستهدفة
• Bank employees in commercial and marketing departments
• Digital customer service employees
• Bank product and service managers
المحتويات
This training program focuses on AI-driven hyper-personalization in banking, enabling participants to understand how artificial intelligence can be used to analyze customer behavior, build financial profiles, and deliver tailored banking services. Through practical case studies and hands-on exercises, participants learn how to design innovative, customer-centric banking solutions while addressing ethical, privacy, and security considerations.